Thank you for speaking to us again today. Would you share a little about yourself and your background in this industry?
Thank you for the interview, like many of the small watch companies that have launched in recent years I am new to the industry but have been a passionate collector of watches for many years.
My passion for watches stems back to the first automatic watch I purchased, a Seiko Kinetic, back in the mid 1990s. I was fascinated by the precision design and engineering that goes into a mechanical movement. With the barriers to entry into the watch industry lowering over recent years with the advent and accessibility of crowdfunding it presented an opportunity to fulfill a dream that started when I was in my teens.
What are the things that inspire you when it comes to design?
We are very lucky at ERROYL (official website) that we have a very talented designer, Michael Phanprachit. As a team we work closely on the designs to achieve functional and minimalist designs that focus on complimenting any aesthetic.
Personally, I am inspired by the Bauhaus movement in art and design and like to achieve symmetry and functional purpose in the products we create.
What is the mission and ultimate goal for ERROYL?
ERROYL was launched with the objective to create elegant, refined and affordable watches. We are not focused on changing the industry or sprouting aspirations to change sales distribution patterns, simply we want to design and create refined and elegant watches and make these accessible by pricing them in the affordable category.
How many countries has ERROYL been sold to since launching? Where is your biggest market?
ERROYL has now been sold in 37 countries, this is steadily growing as more people become aware of our watches through social media, word of mouth and watch forums. Our local market, Australia, was a slow market for us at first but in recent months we have seen very solid demand from Australians wishing to purchase a locally designed watch.
Our other largest markets are the United States and Singapore, both of which have firmly embraced our watches. What has surprised us most is the significant demand we have received from Europe which is our overall largest market with Germany, the United Kingdom, the Netherlands, Norway and Sweden featuring very prominently in orders.
What is next? What are your plans for ERROYL for the next 5 years?
Our next collection, the Regent Collection, will be formally announced in September and will become available for pre-order in October. We are very excited about this as we feel we have invested the best part of 9 months in developing this and think this will show the further evolution of ERROYL as a company.
Our plan is to introduce one to two collections per year. We are conscious of developing new collections and offering these alongside our existing products as we want to offer our customers a range of choice when considering an ERROYL watch.
Longer term we see ourselves transitioning to have our watches being Swiss-Made but all in good time.
Is there anything else you’d like to highlight to the Gracious Watch readers?
I would like to thank readers of Gracious Watch for your feedback and interest in ERROYL. We have had a number of people contact us to say they read about ERROYL on Gracious Watch and are now following our development.
The watch community are a very passionate group and we always welcome feedback from our customers as we are constantly focused on improving our designs and customer offerings.
Is the watches available only on your website? Do you plan to sell them on Amazon? (or through other platforms)
Presently ERROYL watches exclusively retail on our website at www.erroyl.com but we hope to announce some developments soon in this regard.
We are focused on partnering with boutique companies who share our passion for design, functionality and affordability. I am conscious that we keep our overheads low to ensure we remain affordable and I believe to achieve this and maintain the integrity in what we are designing that we need to work with like-minded boutiques to help achieve our vision for ERROYL.
What kind of watches do you like. What do you personally look for in a timepiece?
