Rotary remains to this day one of the few independent family-run watch company. Founded in 1895 by Moise Dreyfuss, the company is now headed by Robert Dreyfuss, Moise’s great grandchild. Using innovative technology, Rotary released its first shockproof watch in 1934. Six years later, the company was chosen to be the official supplier to the British Army.
This has resulted to the brand leaving a huge impression all across the United Kingdom. Rotary watches are now sold in more than 35 countries across the globe. Each watch is designed to combine the old with the new and the classic with contemporary, so that no single watch is similar to the other. With innovative technology, sophisticated promotion, and powerful ad campaigns, Rotary will continue to be one of the dominant forces in the watch industry.
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