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Diesel is no doubt one of the most celebrated and popular brands of urbans style fashion watches. Despite having only been established in the fashion industry in the past fifteen years or so, the brand has already gained solid reputation from consumers. Diesel was first established in 1978 by Renzon Rosso, an Italian designer, but it wasn’t until 13 years later that the brand has become internationally known. Today, Diesel is known for producing watch collections that convey personality and creativity, with designs and features that go against the flow. Diesel watches feature the latest and most innovative watchmaking technology and take into consideration the high style and sense of the urban culture. They target the younger market, which is why despite their outstanding quality, they are still very much affordable. See Also: Full List of Popular Watch BrandsBest Diesel watches to Own (for Men),