The Ferrari watch saga started in the early 50’s, when Enzo Ferrari purchased watches almost exclusively from Gerardo Veronesi to give as gifts. He also ordered watches from other watchmakers including Longines and Zenith. This has been Ferrari’s custom until the mid-1970’s, when he collaborated with Longines.
The Ferrari Company took a different approach in 1994, six years after Enzo’s death, and struck a deal with Girard-Perregaux, which lasted for ten years. From 2005 to present, the company has made deals with three different watchmakers, including Panarei, Cabestan, and Hublot. Regardless of who Ferrari partnered with, the company never failed to produce watches of unparalleled quality.
Today, Ferrari watches are still some of the most sought-after watches in the world, featuring innovative design and functions and delivering uncompromising reliability and performance.
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