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Who is not familiar with Lacoste? It has one of the most recognizable logos in the world, the Lacoste crocodile. Founded in 1933 by legendary tennis player and businesspersonRené Lacoste, this iconic fashion brand has changed the entire sports world and revolutionized the fashion industry. It was in the 70’s that the company has reached the heights of its popularity, and in the following years, would introduce other products to its line including shorts, shoes, perfume, eyewear, and watches. Lacoste watches, in particular, are uniquely designed and carry in them a combination of simplicity and sophistication. By looking closely at each timepiece, the wearer would easily notice that Lacoste watches demonstrate simplicity, functionality, and beauty – three qualities that make Lacoste a desirable brand.  See Also: Full List of Popular Watch Brands