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Nixon is an American company that manufactures timepieces and audio accessories. It was founded in 1997 by Andy Laats and Chad DiNenna. After its founding, the brand grew quickly in popularity, with its main focus being the youth lifestyle market. Nixon prides itself with its excellent collection of high-quality watches, each undergoing a thorough research, design, and creation process. Nixon searches high and low to come up with the best design concepts for its watches, with the team debating even the smallest details just to get things right. The company is also aware of trends, but makes sure it does not follow trends for the sake of it, but sees to it the trend appeals to the brand and to its consumers. See Also: Full List of Popular Watch BrandsBest And Most Affordable Nixon Watches According to Price Range – Nixon Buying GuideBest Nixon Watches for MenBest Nixon Watches to Own (for Women), Cheap & Affordable Nixon Watches for Women (Under $100)