The adventure of one of the most successful watch groups in the world began in 1983, when a line of affordable plastic watches came to being. The world of watches turned upside down when the first Swatch watch was introduced, because suddenly, a watch is no longer just a piece of accessory that tells time, but has become a language and a way of life.
Swatch watches are very unique. In fact, they are so unique that anybody would recognize a Swatch watch when they see one. Whether it’s the combination of colors, the plastic, or the design, Swatch matches are not difficult to distinguish. Since its birth, the Swatch brand has already released a number of offerings, each family having its own distinct features. Today, Swatch is considered a household name in the world of watches and will simply continue to be one of the largest and most successful suppliers of world-class fashion and sports timepieces.
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