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Since its founding in 1853, Tissot has been pioneering innovation in watch craftsmanship. The company calls Le Locle, Switzerland its original home, although it now has a presence in around 160 countries. Tissot is now a member of the largest watch manufacturer, the Swatch Group. The company has a commitment to innovative leadership, which it achieves through the creation and development of high-tech products with advanced functionality and high-quality materials. Tissot has been chosen to the official timekeeper for a number of major sports groups including FIBA, AFL, and FIM Superbike. While Tissot is committed to staying true to its traditions, it also gives major importance to precision and the setting of new standards, a value that has made the company to become one of the most successful watch brands today. See Also: Full List of Popular Watch BrandsBest & Most Reliable Tissot Watches According to Price Range (Under $1,000)Best Tissot Watches to Own (for Men)