XOXO was created by Greg Fiene in 1991. The goal of the company was to create a fashion and lifestyle brand with reasonable price points. As a brand that targeted mainly young females, XOXO was one of the first fashion brands to sell “runway to real-way” fashion clothing and accessories that were accessible to ordinary consumers. As the brand continued to evolve, it added watches to its product line, timepieces that are truly trend conscious, but affordable. To this day, XOXO continues to deliver what its core consumers desire – innovative, wearable, and affordable designs, all of which are the essence of what XOXO style is all about.
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