Design behemoth Georg Jensen is unto itself a great many things these days. The Danish brand does everything from furnishing your home to accessorizing your wardrobe. Much of the success is owed to Georg Jensen’s decision-making elite’s enthusiasm for embracing already or soon-to-be established designers of different ilk to undertake varying projects. This unconventional manner of orthodoxy by itself puts Georg Jensen in the singular category of ubiquitous brand. They do it all. And they do it all well.
Look no further than the gorgeously sculpted Koppel line of minimalist watches in the Jensen canon. The brand forges a special vocabulary when talking about the Koppel: understated, elegant, and functional. These crisp words are near perfect when whipping at warp speed through the dense catalogue that includes timepieces ranging from 32mm and up.
We’re simply gushing over the 41mm Automatic with its white dial and tan leather strap. This is all kinds of subdued cool, pairing magically with work or play, naughty or nice. Though Danish design is at the helm, it is a Swiss movement under the hood: an ETA 2824 with GJ rotor. Simple hour, minute, second and date functions are on display and a push-in crown rounds out the features. A curved convex sapphire crystal is also a tick in the box of elegance for the Koppel.
That lovely calfskin strap pairs nicely with the white enamel dial. We can’t imagine any other timepiece on the market that retails for a very reasonable $1500 and so effortlessly straddles the line of stylishness and cool. For its part Koppel first appeared on the scene in 1978. Since that time variants of the line have been turning heads and upgrading wrists without pause.