1. What makes you want to venture into the watch industry
I co-founded this company with my friend Nicky George. We are both watch enthusiasts but were frustrated by the lack of unique options for watches in terms of material. So we decided to jump into the watch industry to produce a completely new type of watch. We had also had many discussions before about starting our own business so these two interests meshed nicely.
2. Why name it Plug & Feather?
The name Plug & Feather refers to an ancient tool used by stonemasons to split stone into precise pieces to be used in tools and jewelry. We strive to achieve a similar level of precision and craftsmanship for all watches produced by our company. Plug & Feather was founded in Santa Monica, CA, and our goal is to bring beautiful, high quality stone watches to the world.
3. What makes Plug & Feather watches different than the hundreds of watch brands out there
Plug & Feather is the first watch brand to have the faces of its watches made entirely of stone. In fact, every watch face has been milled from a different sliver of stone giving it a set of marbling and coloring that is entirely unique to that very piece. No two watches are exactly the same. Nicky and I are also both into traveling so we see these watches as a way to get take exotic stones from around the world and wear them on your wrist.
4. Where is the watches available? How do customers order one and what is the pricing?
We are currently running a Kickstarter campaign to raise the funds to produce our first line of watches. People can pledge at Kickstarter to get watches at this link: http://kck.st/1viaf3A. The watches are available there for $99 currently. However these same watches will retail for $300 after the Kickstarter campaign so this is a great opportunity to buy a beautiful watch at an affordable price.
5. What is your vision? What do you hope to accomplish with Plug & Feather?
We hope to build a sustainable, innovative brand within the watch industry. This first line of watches has only 5 different stones or combinations to choose from, but we have access to many more stones through our manufacturer. So we are really hoping we can first make our Kickstarter a success to then continue to build our brand around stone face watches.
6. Please tell us more about yourself Georgie
Nicky and I met while getting our MBAs together at UCLA Anderson. We are both watch enthusiasts but entrepreneurs at heart. Plug & Feather gave us the opportunity to combine our interest into one thing.
Follow Plug & Feather on: