What is the story of Straton Watch Company? We’d love to know on how you get started
What started it all was my 1977 Alfa Romeo Alfetta GT and my love for classic cars/racing and watches. I wanted to combine the passion of these interests and create a watch which reflects this hence Straton’s slogan “Style created through passion”. With the help and support of my partner Iryna, Straton’s first model the NyloNato Vintage Driver Chrono was born. As most Alfa Romeo owners know an Alfa is more than just a car, it becomes part of you and I wanted to combine elements of the car into the design of the watch itself. The dial reflects the tachometer of the car which can be seen in the number configuration and the style of the hands used reflects the tachometers “needle”.
What is the Aim, Vision, Mission of Straton watch Company?
I believe in bringing out a quality watch which is affordable, which is the reason why I decided to produce the NyloNato Vintage Driver in both Quartz and Mechanical versions with just slight differences in looks between the two. Most watch purists prefer a mechanical watch, often more expensive than a Quartz watch which is why the Quartz version covers a more cost conscious buyer.
My vision and mission for the brand is to involve the public and future customers in the design process of the watch. The watch in the pictures is the basis and first prototype I produced on my own without any input from the public. After receiving the prototype I posted my story and pictures in various watch groups asking people their opinions on the watch and if there are any changes they would suggest. After receiving lots of feedback and interest I have taken on board a lot of feedback on the first design and the design is evolving from the suggestions I received with my personal input into it as well. So currently the watch is actually still under construction. I personally feel this gives me an advantage to traditional watch makers as involving the public in the design process creates awareness, in essence marketing the product before it’s available and gaining potentially loyal customers who have followed the process.
How is Straton Watch Company different from the many watch brands out there?
As explained above I feel the way I have decided to approach the launch of our first model by giving the public initial idea of the watch itself and involving them in further bettering the design and taking on board their input sets us apart from many other watch companies.
Please tell us more about yourself
I am currently 29 years old. I work a full time job and have created Straton Watch Co. in my spare time as a hobby. I currently live just outside Zürich in Switzerland and have been here for the last 5 years. I was born and raised Cape Town South Africa and although I do miss home as Cape Town is a gorgeous City I believe Switzerland is the place which offers me the best opportunities at this stage in my life.
How do our readers order a watch from you?
Readers are more than welcome to follow the progress of the watch via our Facebook page, this way they are informed of when it will be available on Kickstarter and also include their feedback on the design and how it’s evolved. For those who have Instagram you can follow us at StratonWatchCompany.