New York, NY – Todd & Marlon LLC, established in June 2015, announces today the start of the commercialization of their first collection of luxury timepieces #YOURTIME. The collection will be initially available via a pre-sales campaign on Kickstarter while the production runs in parallel. Then, in summer 2016, the collection will be made available on Todd & Marlon e-commerce site and at some exclusive retail partners.
Todd & Marlon timepieces are custom made to suit the needs of the people who create their own future – the entrepreneurs! This collection, in fact, has been inspired by the entrepreneurial spirit – the mindset of the entrepreneurs but also of many of us who approach personal life as entrepreneurs. “Entrepreneur is not a title but a mindset. It requires a good dose of madness for an incredibly rewarding life” said Vincenzo Carrara, CEO of Todd & Marlon LLC. “Entrepreneurs are amazing people and the most successful ones are master of time management. With #YOURTIME watches we wanted to celebrate their work and achievements. #YOURTIME is also a call to action for all the ‘want to be’ entrepreneurs. We want them to take the first step in the long and often difficult journey to success and we want to accompany them with #YOURTIME watches and much more…” In this context Todd & Marlon work very closely with the non-profit organization Spark Microgrants to enable entrepreneurs in rural areas.
Todd & Marlon watches are inspired by Entrepreneurs, designed by Italians and crafted by Swiss people. The first collection includes two models: the most peculiar is a 24-hour watch with a Swiss Made quartz movement (the only one readily available with a double-XII system) and the most traditional is a 12-hour watch with a Swiss Made Automatic movement.
#YOURTIME has been carefully crafted for the entrepreneurs – for them every second counts and having an accurate view of time is a must. In order to meet the entrepreneurs need, Todd & Marlon have selected a Swiss Made movement because of the quality and Quartz for its reliability and accuracy. This specific caliber is made of hundreds of parts and it has been customized to fit the specific 24-hour dial of #YOURTIME watch.
The 12-hour watch is also based on a Swiss Made movement. This is, in particular, an automatic (self-winding) movement with 26 jewels and date function on top of hours, minutes and seconds. The very same movement is used by some models of very renowed brands in the horology industry.
A pure concentrate of Swiss Precision!
Seizing the day might take many different angles and a robust and solid watch is paramount. #YOURTIME is the perfect timeless companion for every adventure. Fiery and intense the first Todd & Marlon timepiece showcases Italian Design and Swiss Precision. #YOURTIME is made of stainless steel (316L grade), it has a Diamond Like Carbon (DLC) coating treatment for achieving a super resistant black matte finish, it showcases the most resistant crystal made of Sapphire and just to make sure every moment is viable the watch is also resistant to water (10atm/100m).
Handsomely crafted #YOURTIME iconic shape has been designed to suit sport, casual and business situations. The 38mm case has a sophisticated and elegant silhouette yet it is boldly shaped to resist extreme activities. The custom made bracelet with Diamond Like Carbon treatment subtly reminds the brand logo. The brand logo is also visible on: dial, crown, back case and buckle.
Impeccable Italian Design!
24 Hours DIAL
The natural day/night division is the reason why each day is split into two times 12-hours cycle. The Egyptian used to have a 12 hour sundial for the day and 12 hour water clock for night time. Since then many different types of watches have been developed: some with 2 x 12 hour dial (i.e. double-XII system) others with 24 hour dial. However, the dial that became the norm has only 12 hour marks and its cycle is repeated twice during the day. Entrepreneurs want to seize the day no matter what and a 24-hours dial allows them having the entire day at a glance hence helps better planning and organizing events – perfect for a busy person or someone who wants to live life to the fullest!
This is the reason why #YOURTIME is a 24-hour watch. The dial shows the anti-meridian (am) hours on the left hand side and the post-meridian (pm) hours on the right hand side. The zenith for the sun is reached at 12:00 and is at the top of the dial as indicated by the applied silver sun icon. Most of the commercially available 24-hour wristwatches are based on a 0-23 or 1-24 numbering system and do not show all numbers (they mix numbers and marks). On the other hand Todd & Marlon watches are based on the Double-XII system and all hours are clearly indicated – remarkably this is the only readily available double-XII watch in the market.
Thanks to this design Todd & Marlon have combined the best of two worlds. #YOURTIME watches offer all the benefits of a 24-hour watch and at the same time they still have a close reference to the way people talk about timing while clearly indicating the time. Most people still refer to time on a 12 hour scale making reference to a.m. vs p.m. or morning vs evening. In other words #YOURTIME watches talk the language of the bulk of people while offering them the benefit of a 24 hour watch. On top, the clearly indicated hours and minutes/seconds can facilitate the move from a 12 hour based system to the 24 hour system.
The 24-hour collection is available in four colors combinations: all black, black and deep blue, black and fiery red, black and rose pink. Each of them has his own name and specific character! You can either choose one of them or get the four to use in different occasions in your life.
The 12-hour automatic watch launch was initially planned for next year. We are dramatically anticipating the launch and for this reason it will be initially available only in all black color – however, if we reach the stretch target we will add the other three color variants as for the 24-hour collection.
COSMO is the all black variant – it is classic and mysterious and it is meant for the achiever, the unstoppable! LAVA, the black and red combination, is fiery and intense for the sport lover and the most passionate. ABISSO uniquely combine black and blue and is meant for the deep person and water addict. ROSE leverages a contrasting black and rose color and is the most delicate yet bold – it is meant for the most sensitive and sophisticated person.
- Movement: Swiss Made 24-hour Quartz Powertech Movement / Swiss Made 12-hour Automatic Movement
- Function: 24H, minutes, seconds (date on the 12-hour model)
- Glass: Sapphire Crystal.
- Water Resistance: 10 atm / 100 m water resistant.
- Case: 38 mm custom Stainless Steel case DLC treated – height approx. 10mm – fixed bezel and custom screw-down crown.
- Bracelet: Custom design DLC treated – 144 mm long (190 mm total circumference i.e. including the case).
- Dial: 24-hour: Two levels dial with circular brushing on top and horizontal brushing on lower level visible through two swirls opening culminating on applied silver sun/moon icons.
- 12-hour: Two levels dial with circular brushing – silver half-hour marks applied – double printed numbering. Coupled with dauphine hands
About the Company
Beginning of 2015 two Italian Swiss gentlemen questioned the belief that luxury should be inherited or gained over time. They then decided to develop luxury products for young people and this is how Todd & Marlon was born. Todd & Marlon leverage old craftsmanship to create modern pieces of art; being Italians they appreciate beauty and have an innate sense of style and their Swiss heritage injects precision and attention to details in all their works. The products they develop are custom made to suit the needs of the people who create their own future – the entrepreneurs! For more information visit www.toddandmarlon.com