What Is The Best Affordable Swiss Watches? Best 7 Models

Affordable Swiss Watch Brands

Most Affordable Swiss Watch Brands

So here at Gracious Watch have educated you on the differences between a Swiss-made movement vs. Japanese-made movement. If you haven’t read it, what are you waiting for?

Once you’re done, come back here.

You good? Okay.

As I was saying… Now that you’re educated, you decided you’re into the Swiss movement. You like how it needs to be regulated in order to be called ‘Swiss Made’, which is cool within itself. That’s fine by us and let us help you go to the next level and get that Swiss made watch.

Here are 7 affordable brands that should interest and help you scratch that itch.


1. Bulova
2. Victorinox Swiss Army
3. Tissot
4. Hamilton
5. Movado
6. Louis Erard
7. TAG Heuer
Full List of Swiss Watch Brands

Introduction to Swiss Watch Brands

A Swiss watch must be made by manufacturers in Switzerland, it must have a Swiss movement, and its manufacturer must carry out the final inspection in Switzerland. There is also an unwritten industry rule that basically 90 percent of the production costs be in Switzerland for a watch to be described as a Swiss watch.

Swiss watches are widely known to be expensive and luxurious because of their superb construction, state of the art mechanism and exceptional craftsmanship. The “Swiss Made” designation is a seal of excellence, an outward sign that this watch is special, that is made by the best of the best.

As a result, Swiss watches aren’t cheap. Like the world of extreme supercars and hypercars, Swiss watches at the top end are snapped up by uber-wealthy collectors for upwards of $5MM. So, what are the options for the rest of us? The watch fanatics looking to get our first amazing watch or the wife looking to buy her husband the perfect Swiss watch for his birthday, how can we get our hands on the best of the best.

That’s why we created this list of the Top 7 Most Affordable Swiss Made Watch Brands.

See Also:
Tips and Guide to Buying Your First Watch from Switzerland
Best Watches for Teenage Boys
Top Cheap Luxury Watches You Can Afford
Best Watch Brands Under $15,000
Most Affordable High End Watch Brands
Top Tissot Watches to Own
Best Casio Edifice Watches
Best Citizen Watches for Men
Recommended Affordable Automatic Watches

Affordable Swiss Made Watch Brands - Bulova

1. Bulova

Where to Buy Bulova Watches

About Bulova

Bulova is a respectable manufacturer of classy and luxurious looking Swiss watches that are made with the finest quality. For more than 135 years, Bulova has been in the forefront of American innovation. Technically, Bulova is an American manufacturer of watches and clocks with its headquarters located in New York City. However, they do have a Bulova Swiss-Made line is known as Bulova Accu-Swiss or formerly, Bulova Accutron.

Bulova’s varied collection of watches is made up of classic and contemporary designs and technology which are priced at moderate levels to cater to broad range of consumers.  Aiming for elegance and perfection, Bulova watches are built with high end and durable materials.

Thus, Bulova’s exceptionally designed timepieces will surely last for a long period of time. This watch brand has continually introduced series of innovations and marked a reputable image in terms of quality and creativity. Don’t forget to check out Bulova watches on sale too.

Bulova Watch Guides

Elegant Bulova Marine Star Designer Timepieces
Best Selling Bulova Accutron Watches for Men
Best Bulova Watches to Own (for Men)

Bulova Watch Reviews

Bulova Mens 96B175 Precisionist Chronograph Watch Review – Read Review  Product Details
Bulova Marine Star 98B203 Watch Review – Read Review  Product Details
Bulova 98H37 Marine Star Men’s Watch Review – Read Review  Product Details
Bulova 97A109 160 Mechanical Men’s Watch Review – Read Review  Product Details

Best Bulova Watches to Own

Affordable Swiss Watch Brand - Victorinox Swiss Army

2. Victorinox Swiss Army

Where to Buy Victorinox Swiss Army Watches

About Victorinox Swiss Army

Popularly known as the inventor of Original Swiss Army Knife, this brand has evolved since 1884 to respond to the practical needs of consumers. In terms of quality and workmanship, the Swiss Army collection of watches is well esteemed.

Through the years, this Swiss made watch brand has able to produce durable, reliable and high-performing timepieces. The Swiss Army brand has introduced state of the art wristwatches with exceptional designs and precise timekeeping mechanism.

Thus, the Swiss Army brand is dependable and reliable in terms of manufacturing high quality products with affordable prices.

Victorinox Swiss Army Watch Guides

See all Victorinox Swiss Army Watch Reviews
Best Victorinox Swiss Army Watches for Men

Victorinox Swiss Army Watch Reviews

Victorinox Swiss Army Alpnach Chronograph 241527 Review – Read Review   Product Details
Victorinox Swiss Army 241444 Classic Black Watch – Read Review   Product Details
Victorinox Swiss Army Men’s 241303 Alliance Sport Chrono Watch – Read Review   Product Details
Victorinox Swiss Army Men’s 241421 Dive Master Watch – Read Review   Product Details

Best Victorinox Swiss Army Watches to Own

Affordable Swiss Watch Brands - Tissot

3. Tissot

Where to Buy Tissot Watches

About Tissot

Founded in 1853, Tissot is a luxury Swiss watchmaker with a prominent reputation of mass producing high quality watches with reasonable prices. This brand has introduced the first mass produced pocket watch, the first pocket watch with dual time zones and the first magnetic resistant watch.

As a recognized brand in the watch market, Tissot has been an official timekeeper for the world championships in motorcycling, cycling, fencing and ice hockey. Driven by creativity and innovation, Tissot has proven its dedication to be updated with the latest technology and design.

This brand has been successful in coming up with a broader and versatile range of high quality wristwatches with an affordable price.

Tissot Watch Guides

Best Tissot Watches for Men
Best Tissot Watch List

Popular Tissot Watch Reviews

Tissot T0554271105700 PRC 200 Watch Review – Read Review  Product Details
Tissot Men’s T0334101605300 Watch Review – Read Review  Product Details
Tissot Men’s T52142113 T Watch Pros and Cons – Read Review  Product Details
Tissot T0954171603700 Quickster Watch Review – Read Review  Product Details
Tissot Tradition Perpetual Calendar Men’s Watch – Read Review  Product Details

Best Tissot Watches to Own

Affordable Swiss Watch Brands - Hamilton

4. Hamilton

Where to Buy Hamilton Watches

About Hamilton

The Hamilton brand is a Swiss made watch brand that has been successful in manufacturing luxurious watches with unparalleled precision of the latest Swiss movements and technology.  This US based company was founded in 1892.

Since then, Hamilton has attained a remarkable reputation in engineering high-end Swiss watches that are infused with the American spirit.

It is widely known for its cutting edge designs and innovative features. This brand of watch has appeared in over 300 Hollywood films.

Hamilton also boasts a prominent reputation in the aeronautical field. As one of the leading brands of Swiss watches, Hamilton is a member of the elite Swatch group comprised of the largest watch manufacturers and distributors in the world.

Hamilton Watch Guides

All Hamilton Watch Reviews & News
Best Hamilton Watches for Men

Popular Hamilton Watch Reviews

Hamilton Jazzmaster Chronograph H32612555 – Read Review  Product Details
Hamilton H32816531 Lord Hamilton Men’s Chrono Watch – Review – Read Review  Product Details
Hamilton H77612133 Khaki ETO Black Chronograph – Read Review  Product Details
Hamilton Men’s HML-H70455533 Khaki Field Black Dial Watch Review – Read Review  Product Details
Hamilton Men’s HML-H69419363 Khaki Field Green Dial Watch Review – Read Review  Product Details

Best Hamilton Watches to Own

Affordable Swiss Watch Brands - Movado

5. Movado

Where to Buy Movado Watches

About Movado

As one of the world’s recognized watch brand, Movado is the Swiss watch maker well known for its famous Museum watch dial and modern aesthetic. This award-winning brand was founded in 1881 and has registered more than 100 patents.

Globally recognized for its skillfulness and innovation, Movado has accepted more than 200 international awards in watch design.

The timepieces introduced by Movado are esteemed for their distinctive beauty and timeless design. This brand is a trademark of some of the most renowned wristwatches ever created. At present, Movado continuously designs exceptionally detailed watches with excellent craftsmanship and superb construction.

In pursuit of quality and innovation, this brand has proven its dedication to value the importance of time.

Movado Watch Guides

Best ESQ Movado Watches to Own (For Men)
Best Movado Watches for Men

Popular Movado Watch Reviews

Movado 0606575 Circa Men’s Stainless Steel Watch  – Read Review  Product Details
Movado BOLD Motion 3660001 Stainless Review  – Read Review  Product Details
Movado Men’s 0606501 Sapphire Synergy  – Read Review  Product Details
ESQ Movado Unisex 07301436 ESQ ONE – Review  – Read Review  Product Details

Best Movado Watches to Own

Product name Price
Movado Men's 0606360 "Datron" Stainless-Steel Watch Movado Men's 0606360 "Datron" Stainless-Steel Watch *--
(* = affiliate link / image source: Amazon partner program)

6. Louis Erard

Where to Buy Louis Erard Watches

About Louis Erard

Since 1931, Louis Erard has been producing high quality Swiss watches with exceptional artistry and craftsmanship. Through the years, this brand has engineered powerful watches infused with classic and contemporary designs.

To reach a broader range of consumers, Louis Erard has introduced luxurious looking timepieces that are modestly priced. Thus, you will never need to spend a large sum of money just to have a taste of luxury.

With its innovative designs, state of the art mechanism and reasonable price, the Louis Erard is one of the most remarkable Swiss made watch brands in the global market.

Louis Erard Watch Guides

Best Louis Erard Watches for Men
Louis Erard 53209AS01 BDC27 Men’s Leather Watch

Best Louis Erard Watches to Own

Product name Price
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TAG Heuer

7. TAG Heuer

Where to Buy TAG Heuer Watches

About Tag Heuer

TAG Heuer is the world leader of luxury sports watches and chronograph timepieces with revolutionary features. It is a popular brand of Swiss watches admired for its quality, precision and accuracy.

As a recognized brand that inspires excellence, this luxurious watch is truly legendary in the sports world.

TAG Heuer is not only known for quality and precision, but it is also acknowledged for its innovative designs and cutting edge technology. With its superb quality and high-end materials, this watch will surely last for a lifetime. If you value luxury, quality and performance, then a TAG Heuer watch is perfectly right for you.

TAG Heuer Watch Guides

Best TAG Heuer Watches for Women
Best TAG Heuer Watches to Own (for Men)
Top 7 Best Selling And Most Popular TAG Heuer Watches

Popular TAG Heuer Watch Reviews

TAG Heuer Men’s CAH1110.BA0850 Watch Review – Read Review  Product Details
TAG Heuer Men’s WAH1010.BA0854 Watch Review – Read Review  Product Details
TAG Heuer Men’s Aquaracer Watch Review (WAN2111.BA0822) – Read Review  Product Details
TAG Heuer Women’s WAF1412.BA0823 Aquaracer Ladies – Read Review  Product Details

Best TAG Watches to Own

Full List Swiss Watch Brands

Swiss Watch Brands

At Gracious Watch we’ve spent a lot of time researching watch brands from around the world and most of our readers know we have a soft spot for Swiss watch brands and the quality and class they deliver in almost every timepiece. If you are new to watches or researching for an affordable Swiss watch, then this post should help.

If you are looking at buying your first Swiss watch we’d recommend you check out our Buying Your First Watch From Switzerland Guide. For those at the higher end of the budget range, the Most Prestigious Swiss Watch Brands For Men is always a good read.

While those posts all focus on the most affordable Swiss watch brands or the most famous Swiss watch brands, most people don’t realize that there are many Swiss watchmakers that are really great. We pulled together our full list below, it includes every Swiss watch maker we could find.

Affordable Swiss Watch Brand Names

Under $500

  • Bulova
  • Timex
  • Victorinox
  • Movado
  • Swatch
  • Wenger
  • Tissot
  • Ruse Du Rhone
  • Mondaine

$500 to $1,000

  • Alpina Watches
  • Gucci
  • Edox
  • Raymond Weil
  • Hamilton
  • Certina
  • Eterna
  • Frederique Constant
  • Mido

$1,000 to $2,000

  • Tag Heuer
  • Oris Swiss Watches
  • Scuderia
  • Meister Singer
  • Longlines
  • Fortis
  • Jean Richard
  • Maurice Lacroix
  • JungHans


Full List of Swiss Watch Brands

  • Bernhard H. Mayer
  • Patek Philippe & Co.
  • Omega SA
  • Tissot
  • Cimier
  • Rolex
  • Jaeger-LeCoultre
  • TAG Heuer
  • IWC
  • Longines
  • Breitling SA
  • Audemars Piguet
  • Vacheron Constantin
  • Chairos
  • Jaeger LeCoultre
  • Zenith
  • Breitling
  • Ulysse Nardin
  • A. Lange & Söhne
  • Breguet
  • Baume et Mercier
  • Blancpain
  • Raymond Weil
  • Frédérique Constant
  • Tudor
  • Panerai Luminor
  • Rado
  • Cartier
  • Hublot
  • Chopard
  • Hamilton
  • Maurice Lacroix
  • Swiss Army
  • Montblanc

  • Girard-Perregaux
  • Piaget SA
  • Bulova
  • Mont Blanc
  • Edox
  • Movado
  • Swatch
  • Franck Muller
  • Carl F. Bucherer
  • Bell&Ross
  • Alpina Watches
  • Mido
  • Fortis
  • Wenger
  • Roamer
  • Luminox Watch Company
  • Universal Geneve
  • Eterna
  • Ebel
  • Parmigiani Fleurier
  • Atlantic Worldmaster Classic (Catalogue 2016/2017)
  • Corum
  • Roger Dubuis
  • Junghans
  • Stuhrling
  • Rotary
  • H. Moser & Cie.
  • Bremont Watch Company
  • Doxa S.A.
  • MeisterSinger
  • Enicar
  • Fortis

  • Bisset
  • Invicta Watch Group
  • Hermès
  • Mondaine
  • Harry Winston
  • Rue du Rhone
  • Gv2 by Gevril
  • Nautische Instrumente Mühle Glashütte
  • Sevenfriday
  • Chanel
  • Ernest Borel
  • Accutron
  • Juvenia
  • Gucci
  • du Maurier
  • Titoni
  • Auguste Reymond
  • Jacques Lemans
  • Ernest Borel
  • Olma
  • Gv2 by Gevril
  • Charriol
  • Aerowatch
  • Wittnauer
  • Alfred Dunhill Ltd.
  • Hanhart

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Read More About Our Picks: 7 Affordable Swiss Watch Brands HERE

Read More About the History of Watches and popular luxury brands such as Rolex and Omega

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